Sister and Soul’s ‘Brave Campaign’ is about partnering with the National Breast Cancer Foundation (NBCF) to raise money for breast cancer research. Secondly, it is an acknowledgment of the people who are bravely battling and have battled hard things, including breast cancer.
You see, our brave apparel is not just hoodies or t-shirts. Under every piece worn is a chest that carries a heart that holds a story, a real white-knuckled, a spirit of a lion, the strength of an ox story, and we love to hear and share them.
Inspired by her 4th-grade teacher, a woman she says, ‘was loved by everyone who met her’ and ‘was the reason she chose to become a teacher.’ When Pip was 12, this teacher was diagnosed with breast cancer, and after a long fight, sadly passed. Now Pip wears brave, in honour of the woman who made such a great impact on her life, influencing her chosen career path.
At the age of 12, Andre lost her nan to breast cancer. She would spend most weekends with her nan and then one day her nan was gone. Understandably, she felt lost and grieved for a long time.
She also lost a grandmother, yet sadly did not get to meet her as she passed on well before she was born.
Pip, Andre and Anna’s stories are all heartbreaking and too familiar. Through their testimony, we see breast cancer can rattle even the most resilient.
If we are real, we would recognise that most of us could tell a story about someone, whether it be a teacher, sister, mother, aunty, grandmother, daughter, niece, friend, or colleague who has had to be unspeakably brave. These stories should not be silenced but told in memory and respect to engage and connect other people to the cause of finding a life-saving cure.
So sister, do you know a brave woman?
Do you have a brave story to tell?
Catch the attention of others by wearing the 'Sister and Soul' hot fuchsia tee with ‘brave’ in bold font. We hope it will be a great conversation starter and allow you the opportunity to tell about the bravery of others and/or yourself.
Post, share, like, comment, save, and repost!! Although it can be overwhelming and highly vulnerable to talk about hard things, simply sharing how others can support breast cancer research and what breast cancer research personally means, you can do a world of good.
Telling others how breast cancer has affected you or a loved one first-hand will lend credibility and strength to the cause. You can do this anywhere and with anyone you meet as long as it is timely and appropriate. In our experience, some of the best conversions have happened in a supermarket checkout line or a waiting room.
So what are you waiting for.
Take steps towards wearing it, talking about it and sharing it today.