The re-emergence and rise of the hair scrunchie.

Unable to keep up with demands since 2019, the verdict is in; hair scrunchies have come back with a bang. Yes, it seems this 90’s trend did not just make a comeback in 2019 but has grown in popularity throughout 2020 and 2021.

Invented in 1960 and branded in 1987, the must-have hair accessory of the '80 and ’90s was eventually traded in for a minimal black elastic cord. Labelled uncool, many thought the scrunchies was gone for good. But they were wrong!

So why the re-emerge and rise of scrunchies in our time? 

Could it be nostalgia?

Photo by cottonbro from Pexels

Now that the original trend is twenty years old, it seems a wistful desire for what once was has surfaced; a sentimental yearning for a smartphone free time when much simpler things gave us pleasure. We remember when collecting, swapping and matching scrunchies to complement outfits was our most important task, long before real adult responsibilities came knocking.

Could it be a novelty?

However, just how all generations build on the generation before, they have taken it a step further. For millennials, hair scrunchies are new and possess a uniqueness unmatched with any other hair accessory. These loose fabric elastic rings have become suitable for twisting around ponytails, tying around buns, and wearing around wrists. It is common for girls to give a boy they like a scrunchie from their wrist, in return for his jumper.

Could it be practicality?

The wrong hair accessories can indeed cause damage. Hair scrunchies are the best ties to prevent split ends, frizz and hair breakage as the soft fabric assists in avoiding the pulling or rubbing of hair. Additionally, scrunchies are hard to lose. Unlike other hair ties, scrunchies stand out, which makes them easy to find. Practically hair scrunchies tick all the boxes; they are unharmful, conspicuous and long-lasting.

Could it be personality?

Scrunchies have always made it easy for us to express ourselves. Some of us love loud, colourful prints scrunchies, some like shimmer and sparkle scrunchies, some like plush textural fabrics, like velvet scrunchies, and others prefer elegant silk scrunchies. Whatever your taste, however, you show the world who you are. There is a hair scrunchie style for everyone; the variety and assortment are endless!

 

Here are some of our favourites hair scrunchies!

We think these silk hair scrunchies in rose, mauve and lilac make a stunning combo. Paired with cute stainless steel flower stud earrings on a 'So Loved’ gift card, it is a great gift for ‘girly girls’ that don’t always love the spotlight.

Next, this silk scrunchies bundle includes 2 scrunchies in ochre and dusty blue and a beautiful complimentary floral print on white for the ones who love to embellish themselves. Paired with beautiful stainless steel flower stud earrings (hypoallergenic) on a 'So Loved’ gift card, we think it is the perfect way to add a little fancy to any outfit.

And finally, this delightful plush scrunchies bundle makes the perfect gift for those who love luxurious life. This pack includes 3 gorgeous soft plush scrunchies in garnet red, rusted orange and teal and comes with beautiful stainless steel open star (everyone's favourite) earrings on a ‘Fierce Fearless Fabulous’ gift card. We love this bundle because not only does it ooze opulence, it also reminds us that we are strong and ready to face anything.

We don’t know exactly why the hair scrunchies has made such a triumphant return, but we are glad it has and hope they will stay on trend for years to come. Whatever happens to the humble hair scrunchies next, we are happy to keep this cute hair accessory tucked in handbags, wrapped around wrists and twisted over hair for life. Now they have returned, we don't ever want to let them go.